Mapping

Out of stock is a regular phenomena when it comes to both online & offline purchases. It gets very agonizing when we like a particular product and we see that it is not available. This is a classic example of supply not meeting demand. We at performlytics make sure we accurately map your inventory/product services to the ever growing demand on search to not only help maximize brand reach but also increased quality traffic.

Grouping

Grouping your keywords and tightly binding them in each container is imperative to a strong foundation to any search campaign. It is very similar to laying a foundation of a building which when packed down tightly can help create the building superstructure. The grouping exercise lays a solid foundation through which we work to see good quality scores resulting in lower cost of acquisition as well as efficient bid management improving profitability.

Classifying

We know how frustrating and time consuming it can get in a grocery store where we are not able to find a product in an aisle due to incorrect classification. Therefore after grouping, classifying the data becomes equally important. We stress on classifying data as it helps to filter and then find data with ease. Also, the benefit of easy data sorting reduces considerable time when it comes to analyzing large sets of data.

Tuning

We strongly believe that search ads play like a symphony where it is critical that we embed the user journey firmly from the click of an ad to the landing page. It is our committed endeavor to build a seamless user journey which not only helps in improving quality scores, but also generates healthy conversion rates.

Mining & Polishing

We strive to make sure we find gold. Finding relevant/performing keywords is very similar to extracting gold. But for the gold to glitter it is essential that we polish it. Hence, after we mine and extract admissible keywords, we then put our bid management techniques in place to make sure that the performing keywords glitter resulting in increased business performance coupled with efficiency.

Broadcasting

Business stakeholders love numbers and so do we. At Performlytics we strive to broadcast business numbers everyday. With our automated reporting methodology we provide data like a daily news feed that not only helps crunch current business performance, but also provides future course of action.

WHO WE WORK WITH

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Solutions For Startups

You have recently opened an ecommerce shop and want to advertise your products to maximize revenue thereby generating profitability
You have kicked off a B2B or B2C SAAS based venture and are looking to garner quality leads online
You have lately embarked on an entrepreneurial journey and are not only looking to garner online brand visibility, but also positive returns

Sounds Like Me

Solutions for Small & Medium Enterprises

You have been running search campaigns but are dissatisfied with the results that you have seen so far
Your business has an online presence but you have never explored expanding your business reach on search
You have an established offline business and are seeking opportunities to generate visibility on search, after you recently took your business online

Sounds Like Me