Performlytics devises a precise data strategy that maps key performance indicators to your business goals.

It is essential to narrow down and have the right objectives defined for your business. If you are not able to identify your ideal business objectives, it further leads you to establish KPI’s and goals that are not aligned with your business. This ends up with you putting together metrics that you do not want to measure, ultimately leading you to make incorrect business decisions

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DATA STRATEGY OVERVIEW

KPI Definition

Transparency is key. Every key performance indicator will be marked, named and defined for you to be able to understand and follow what elements are being tracked and why.

Technical Configuration

Every key performance indicator will be professionally scripted by our team for stakeholders, developers and anyone else on the team to understand how tracking will be implemented.

Tagging Specifications

The configurations of each tag on the website will be professionally specified for stakeholders, developers or anyone else on the team to understand how the tags should be set up.

Data Type Specifications

Our data type specifications will help you understand the categorization of the data that will be collected from the website, which will aid in a thorough understanding of web interactions.

Data Interpretation

Further to identifying data categorization, our team will help you interpret what that data means and how should you view it when you start to see it flow into the analytics platform

Data Visualization

Our comprehensive data strategy will finally enable you to pull data from the correct data tables in the analytics platform and convert them into meaningful reports

WHY DATA STRATEGY?

Track Data Which is Actionable

Start tracking those scalable insights in order to grow your business

Setup meaningful data to infer

Our experts will design a customized strategy to track what you really need

Get Comprehensive Data in Reports

In addition to what we suggest, is there anything you need tracked? We can measure it for you.


Solutions for Businesses

  • You’ve invested in a website and are not sure whether you are tracking the right metrics
  • You’re currently running a marketing campaign and want help in setting up additional KPI’s to measure against your campaigns
  • You’re looking to revamp your website and want to have all your data setup correctly from the word go


Solutions for Startups

  • You’ve set up your website and analytics account and need help in creating meaningful data
  • You’re a ecommerce shop and need help in laying out your business goals and KPI’s
  • You’re a B2B business and need a head start to setup your website data once and for all


Solutions for Agencies

  • You wish to setup additional KPI’s for your clients business
  • You want to develop and implement a data strategy making sure that your client has all the right business objectives covered
  • You want to replace your client’s existing KPI’s and introduce a new measurement plan with fresh business objectives