With everything gone digital, most businesses operate, interact and leverage data across multiple departments to improve. This makes it imperative to have data that is aligned with your business goals. Many businesses start marketing initiatives without fully tagging their website to track customer engagement which is essentially a loss as your business will never really know what’s working on the website and what’s not.
We at Performlytics ensure that your website is tracking exactly what your business needs by designing a holistic data strategy for you to be able to see EXACTLY how your website is performing based on your customer interactions.
Many businesses do not realize what exactly is trackable on a website. Having a data strategy designed for your business will help you understand:
- What is trackable and what insights can be derived from that data
- a data strategy against overall business goals
- a well-designed, thorough data roadmap