THE RIGHT ANALYTICS SOLUTIONS FOR YOUR BUSINESS
Not having a clear idea and understanding of how your website is performing, or how your online visitors are interacting with your website can impact the success of your business. We can help your business with the collection, analysis and reporting of data to better understand the effectiveness of online initiatives, website requirements based on customer interactions, and more. This understanding and knowledge can be used wisely to optimize the website so that it more effectively accomplishes the goals of your business.
Websites and business goals should be aligned and be viewed holistically. Websites do not exist independently of the business and must have a clearly defined vision, strategy goals and tactics. Many metrics in use today mostly reflect past behaviour and have limited use in helping companies improve performance. We help our clients with alignment-centric performance solutions with few key performance indicators (KPIs) that help identify and track high-level progress towards strategic goals.
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Accurate data that reflects your business is dependent on correct tagging and implementation on your website. Our data strategy solutions provide the proper blue print of how your website should be tagged, based on your business, to send data to analytics platforms into reports. Our technical experts are able to create and implement the tags – which are instructions for websites on what data should be sent and when, for accurate reporting. Whether it’s a simple pixel implementation or an extensive e-commerce website, we have the expertise to get the job done.
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The biggest issue with reporting is being able to view it holistically. Whether your business has multiple websites, locations, accounts or marketing initiatives, we aggregate the data in a single report showing the holistic view of the business. With our customized dashboards emailed straight to your inbox either weekly, bi-weekly or monthly, you can derive all the valuable insights required to grow your business.
HOW HEALTHY IS YOUR ANALYTICS SET UP?
Clean data is imperative to make correct business decisions. We provide our clients with hidden trends and insights on their websites by filtering out irrelevant data.
Understanding your customer’s website interactions will help build strategies to determine areas of improvement where visitors are facing poor user experience.
We can help you understand your return on investment by tracking and optimizing the performance of all types of marketing campaigns.
Web Analytics allows the optimization of the conversion funnel by tracking each and every step a user takes to successfully complete a conversion on the website.